Always improving, always innovating
Supporting customers in challenging times
In a changing retail environment increasingly dominated by a few ecommerce giants, Consumer Packaged Goods (CPG) companies have greater opportunities than ever. Yet at the same time, CPG and Fast Moving Consumer Goods (FMCG) manufacturers are facing complex challenges in this 21st century.
Among these challenges are saturation in mature markets, volatile sourcing and materials pricing, and rapidly evolving consumer behavior. Both B2C and B2B environments are facing unprecedented disruption from ecommerce and multi-channel shopping. In this environment, businesses have to successfully master how to engage customers over all channels and customer touch-points. If CPG companies succeed in mastering this, they will achieve outsized growth.
If your company is a CPG or FMCG company, SafeRock can provide you with leading-edge solutions for your company’s needs. We welcome having a confidential conversation on how to achieve your business goals.
Opportunities
From sourcing and supply chain, to category management and marketing, to ESG and risk analysis for executive teams and boards, many aspects of business operations may now need to be reoriented. Companies have to exploit new market opportunities. They also have to adjust to the ecommerce-driven reality that modern customers now expect immediate online transactions and swift same-day delivery where possible.
SafeRock is an expert at managing such challenges. We can sharpen your company’s competitive edge. Working with global leaders and technology, we support CPG companies to find effective, deployable, and reliable solutions. We provide strategies that work, and we know how to improve, re-engineer, and restructure a business to best meet our clients’ financial, operational, and shareholder needs.
Online digital marketing offers great opportunities to maintain your voice with the customer. Harnessing this potential requires balancing ROI online and offline and must be supported by Artificial Intelligence, Machine Learning, and real-time analytics combined with comprehensive after-the-fact reviews.
Best-in-class companies are optimizing sales and profits by:
- Gaining 360º Customer view across all sales channels
- Optimizing next-period outcomes with data science
- Using ‘best-in-class’, ROI-drive ecommerce methods
- Adopting real-time marketing campaigns
- Recapturing lost sales
We are experts in managing such challenges and strengthening your company’s competitive edge. Working with global leaders and technology, we support CPG clients to find effective, deployable, and reliable solutions. We provide strategies that work, and we know how to improve, re-engineer, and restructure a business to best meet our clients’ financial, operational, and shareholder needs.
Market pressure is rising, and optimizing both top and bottom lines is mandatory. We need to move away from gut feelings and make data-driven decisions. The modern challenge is to use technology to strengthen your Sales and Operations and improve line of sight to the customer, reduce costs, and improve operational efficiency. These systems enable one-time data entry and improve transparency in your workflow to keep everyone on the same page. To optimize value, these should be integrated with your innovation pipeline, R&D, and intellectual property. The results are agile operations that decrease costs and increase bottom line EBIT, while at the same time protecting financial efficiency and driving entry into future markets.
Our CPG, and FMCG experience covers categories including:
- Food & beverage
- Household goods
- Beauty/cosmetics
- Convenience goods
- Consumer electronics
We have additional experience with:
- Apparel
- Luxury
- Durables
- Furniture
- Hardware
- Automotive
Our clients utilize multiple transaction platforms, including:
- Mobile
- E-commerce platforms
- Physical and online stores
- Direct to consumer (DTC)
What we provide: Our services and solutions
We identify and strengthen your key trading partnerships, sharpen promotion decisions and increase marketing ROI, and recapture excess fat from S&OP, add resilience to supply chain, extend your financial runway, and improve shareholder value.
From innovation portfolios to supply chain planning and customer line-of-sight, we have successfully guided top-tier clients to leverage new market opportunities and gain competitive advantage. Together, we can improve your bottom line profits and top line sales.
Whether it is digital transformation, lean operations, or supply chain resilience, let’s explore this together. We are happy to share our operational experience and ways to reduce company risk. We work with you and guide you to grow business value, improve strategic position, strengthen leadership, deliver data-driven outcomes, and use analytics to improve results and EBIT.
Working together, we can:
- Streamline S&OP
- Drive organic growth
- Improves supply chain
- Improve ROI of marketing spend
- Engage the customer point of view
- Guide leadership and development
- M&A, strategic growth, acquisitions & spin offs
- Inventory analysis, demand forecasting, safety stock
- Management strategy, financial analysis, restructuring
- Grow sales and profits and improve ROI with existing spend
- Accurately measure the effects of online and offline promotions
- Strengthen strategic partnerships with most important customers
- Focus Brand investments in line with shopper needs and opportunities
- Measure the excess value from online advertising, social media presence
We strengthen your Sales and Operations (S&OP) to improve line of sight to the customer, reduce costs, and improve operational efficiency. Our systems enable one-time data entry and improve transparency in your workflow to keep everyone on the same page. Our agile operations decrease costs and increase your bottom line EBIT, while at the same time increasing the ROI of your investments.
Case studies
