SafeRock’s netVantage® in the News

Consumers are increasingly utilizing more resources to make purchasing decisions, including on-line and off-line media. At the same time, consumer needs are becoming more diverse, forcing retailers to find ways to personalize their message. As retailers work to adapt to these changes, they find themselves struggling to generate wide-reaching promotions within their existing budgets.

In typical cross-channel marketing efforts, individual departments develop their own technologies, digital assets and business processes. These create isolated workflow silos within the organization. With the proliferation of additional marketing channels, these silos add to the complexity of planning and executing promotions.

In recognition of the problem, Saferock`s netVantage® (http://saferockretail.com/netvantage.asp) system has been enhanced to manage data across the silos as well as multiple localized promotions. Now it is possible for retailers to track, monitor and produce best-in-class promotional campaigns.

n a study published by The Aberdeen Group titled “Cross-Channel Campaign Management: Next Generation Multichannel Marketing,” of those retailers who are trying to execute cross-channel campaigns, less than half are able to overcome the data issues that call for a single view of marketing data.

In addition to the confusion over executing campaigns across multiple channels, leading retailers know that they need their messages to be targeted.

“According to the Harvard Business Review, smart retailers are moving from standardization to localization,” explains Shah Karim, CEO of Saferock. “They are customizing their offerings to local markets as alternative approaches to traditional pricing and marketing tactics, which is difficult for competitors to replicate.”

ur customers have advised us that using off-line and on-line promotions in a connected manner increases sales significantly. Saferock`s netVantage solution is designed to link data and processes used by advertising, merchandising and marketing to allow for a single collaborative, cross department view of all of the marketing messaging.

netVantage allows companies to create a single promotional message across all marketing channels, including on-line and off-line marketing campaigns.

“Saferock has been in business providing ad production solutions to retailers for ten years,” said Karim. “Our experience with small and large retailers alike has allowed us to maintain our position at the forefront of advertising, merchandising and promotions management. We are excited to continue offering ROI-based solutions to the retail community – helping build brands, save costs and boost revenues.”