E-commerce

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Digital tea leaves for metaverse customers

The growth of E-commerce continues to outpace physical stores, as it delivers greater choice and convenience to the shopper. The need for online shopping was made more urgent by the pandemic restrictions starting from 2020. 

Today’s interconnected online world requires brick-and-mortar to extend and adapt to multichannel engagement, thrive in the shadow of online giants such as Google, Facebook, and Amazon. Shoppers, and at the same time, benefit from new consumer trends and E-commerce opportunities. Yet even when companies look similar from the outside, each faces unique internal challenges and hurdles to optimizing sales and gain market advantage.

We welcome having a frank conversation on E-commerce, success metrics, and digital transformation in support of your business goals. Contact us today to discuss how our analytics and strategy can help you overcome challenges and grow your business.

Our ‘Digital Twin’ simulator optimizes sales and EBIT

Opportunities

Preventing Out of Stock:

Shifts in consumer behavior and orders can lead to product out-of-stocks. Such lost sales can greatly impact customer confidence and lead to loss of loyalty. To reduce out of stock, one needs more accurate demand forecasts localized by trade zone, consumer segments, and frequent shopper profiles. This can recapture lost sales and improve customer retention. For the online shopper, the only physical touchpoint is when the product is received. So the supply chain and final item delivery remains of paramount importance. 

Increasing Competitive Advantage:

For quick, agile response, one should coordinate and inform the entire team particularly on changes – from sourcing, manufacturing, merchandising, and marketing to end customers. This will bridge the silos and speed up response to customer and competitor challenges. 

Reducing Global Risk:

Lean supply chain can be inflexible and lead to unanticipated costs and breakages in product availability. R&D can lead technology, manufacturing, and logistics to work in alignment, thereby increase supply chain resilience and reduce risk. 

Online digital marketing can offer great opportunities to maintain your voice with the customer, but harnessing this potential requires balancing ROI by reading their digital and physical store footprints. 

SafeRock has experience in E-commerce with strategy and goals for specific areas, such as:

  • Reducing Out-of-Stock
  • Improving supply chain responsiveness
  • increasing competitive advantage in every market 
  • Increasing forecast accuracy by trade zone and customer segment

It is entirely possible to improve supply chain resilience using a data-driven approach. The complete supply chain links source material to the customer. The five main areas within this are sourcing, manufacturing, corporate issues of inventory/capital/planning, sales channels, and clients. SafeRock’s team possesses a detailed grasp and understanding of each of these. 

What we provide: our services and solutions

One example of data-driven analysis is how SafeRock develops detailed market-by-market projections of supply and demand, and ensures even greater accuracy by using advanced artificial intelligence and machine learning methods. This can forecast optimal inventory and safety stock levels for each and every local market, and SafeRock’s engine has the ability to forecast thousands of markets simultaneously. This reduces risk in each and every market and increases the client’s competitive advantage. With such advanced tools, SafeRock can ensure that your supply plans and inventories have sufficient buffer stock to meet unanticipated market demand in times of volatility.

Whether it is digital transformation, lean operations, or supply chain resilience, let’s explore these together. We are happy to share our operational experience and ways to achieve your mission goals.  We work with you to guide your projects, provide thought leadership, improve strategic position with industry best practices and ‘best-in-class’ solutions, strengthen management, deliver data-driven outcomes, and use analytics to improve results – on-time and on-budget.

Case studies